She sparked a Twitter frenzy after shamelessly flirting with Arctic Monkeys frontman Alex Turner during an interview last week.
And now Susanna Reid has accidentally treated viewers to a flash of her knickers on Monday morning’s BBC Breakfast.
The 42-year-old TV presenter gave those at home more than they’d bargained for when she inadvertently offered a cheeky glimpse of her underwear as she crossed her legs on the sofa.
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Sitting alongside co-host Bill Turnbull, the Strictly Come Dancing contestant gave an eyeful of her black and white striped undies as she chatted away, much to the surprise of eagle-eyed viewer, Mohammed Patel.
The 28-year-old IT consultant from Sheffield said: ‘I was eating my breakfast, watching the news as I always do. Just before they switched over to the regional news, Susanna crossed her legs over and I caught a flash of brilliant white.
‘I spat my cornflakes out. I thought it was hilarious. I had to rewind it to have another look to make sure.
‘She needs to be more careful moving around. I told my daughter that that’s why she should always wear knickers.’
Last week, Susanna sent Twitter into meltdown as she flirted up a storm with Alex Turner – who at 27, is 15 years her junior – as she interviewed him on the morning show.
The star, who has three sons with her long-term boyfriend Dominic Cotton, giggled and played with her hair as she chatted to the musician about Arctic Monkeys’ latest album AM.
At the end of the five-minute clip, she urged him to join the Strictly Come Dancing line-up, referencing the band’s 2005 hit, I Bet You Look Good on the Dance Floor.
She cheekily said: ‘When I said I was interviewing you, people did say, “would he do Strictly?” because they bet that you look good on the dance floor.’
Alex replied: ‘Of course… I should have been the one that said you look good on the dance floor.’
Susanna then replied: ‘Except that I’m not sure that would be accurate. I look a bit of a mess on the dance floor’, before Alex flashed a smile and said: ‘I doubt that.’
As the interview ended and the camera cut back to the studio, Bill Turnbull jokingly embarrassed her by saying: ‘Oh, you get such a rapport with him, don’t you?
‘People never said to you, “Go on, ask him about Strictly”.’