CfC Stanbic Financial Services, a wholly owned subsidiary of CfC Stanbic Holdings Ltd, has rebranded to SBG Securities.
The new identity is aimed at aligning the Standard Bank Group’s equities and securities business across different markets.
CfC Stanbic Financial Services Chief Executive Nkoregamba Mwebesa said: “The rebranding of CfCStanbic Financial Services to SBG Securities is part of the wider effort to align our branding across various markets we operate in and also signifies a global consolidated offering as part of Standard Bank Group’s equities business.”
He expressed confidence that SBG Securities will build on CfC Stanbic Financial Services experience and heritage and consolidate its market position in the East African region.
He added that while the new identity would help the company’s equity and debt businesses become more visible in the market, the ownership, management, philosophy, service and promise to clients remained unchanged.
“For the last 13 years, we have achieved notable results that brought prosperity to our clients. With the rebranding, we are well positioned to build on our successes to date, and affirm our position in both Kenyan and regional securities markets,” Mwebesa said.
Different names
Standard Bank Group’s cash equities business has been operating in Kenya, Nigeria and South Africa under different names and logos, with the endorsement “a member of Standard Bank Group” as the only visible link to Standard Bank Group.
In Kenya, Standard Bank Group Securities has been trading as CfC Stanbic Financial Services and in Nigeria as Stanbic IBTC Stockbrokers. It is only in South Africa where it is trading as SBG Securities.
