Fastjet, Africa’s low-cost airline and its branding agency, SomeOne, have won the prestigious “Brand Strategy of the Year” award at the recent Drum Marketing Awards in London.
The win for the airline’s African Grey Parrot brand is the latest award for the airline which picked up three honours at the Transform Brand Awards earlier this year.
Commenting on the various awards wins, Fastjet Marketing Manager, Jai Gilbert stated: “It is humbling to be recognised by your industry peers and we are all thrilled. At the very start, we said that Fastjet would communicate to our target audience with energy and honesty.
These awards are recognition that we are doing so.” The African Grey Parrot was carefully selected by Fastjet following in-depth market research in Africa and reflects Fastjet’s motto of Smart Travel.
Fastjet’s Pan African marketing strategy embraces the strongest possible channel mix which has seen it dominate the social media aviation environments of Facebook and Twitter, introduce tens of thousands of people to aviation for the first time and gain brand awareness across the continent and beyond.
Fastjet Chief Commercial Officer, Richard Bodin said: “Given our reasonably small route network so far, it is remarkable that our brand is as famous across the world as it is.”
