Femina gets recognition

Tanzania’s Femina emerged second runners up in the 2012 Pan-African Awards for Entrepreneurship in Education through its reality TV show ‘Ruka Juu.’

The awards which are the brainchild of the UK-based charity organisation, Teach A Man To Fish, were given to organisations from 33 different countries, with a total of 50,000 US dollars in prizes.

Femina walked away with 5,000 US dollars for its reality TV show, which provides its young audience with financial education, business knowledge and skills to help them earn an income and make better life choices.

Femina also runs two magazines and a radio show that feature entrepreneurial themes, inspiring its audiences of 11 million to start their own businesses. The First Prize of 10,000 was awarded to The Clothing Bank, from South Africa, who runs an Enterprise Development Programme that uses excess merchandise from retail outlets in Cape Town to help single mothers start their own retail trading businesses.

In less than three years, The Clothing Bank has assisted over 250 women whose enterprises have collectively generated over One million US dollars. “Our motto is “Don’t give a woman a fish, teach the woman to fish and teach her how to sell her fish.”

Everything we do is designed to move the women from a life of dependence on others to being financially and socially independent,” explained Tracey Chambers, CEO at The Clothing Bank. A runners up prize of 5,000 US dollars has been awarded to World Partners for Development from Ghana, who train high school students to manufacture and sell solar lanterns. This enables the students to earn their own income.

Source Tanzania Daily News

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