The global retail sports apparel industry has grown rapidly over the last five years and is expected to continue that trend because of increased demand for sports-style apparel and favorable demographic conditions for the forthcoming period.
The sports apparel industry comprises various enterprises that are primarily engaged in the manufacturing and retailing of new sports apparel and accessories such as running and training apparel, golf wear, lifestyle apparel, soccer uniforms, baseball and softball apparel, as well as the clothing worn for participating in many other sports.
The apparel industry is expected to extend its presence with rapidly growing markets, providing significant potential for regional and global sporting apparel brands.
The sensitivity of the industry to seasonal conditions and frequent changes in consumer taste and preference are some of the challenges being faced by retail sports apparel industry. Among the factors that drive growth in the industry include increasing individual sports and athletic participation, changing lifestyles in emerging economies, and the continuing growth in awareness for health and fitness are likely to drive the sports apparel market.
The global sports industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers like Zalando must keep providing new styles of sports apparel for men and women to satisfy peculiar taste of their shoppers.
Challenges faced by sports apparel retailers include constantly changing fashion trends, tough competition and more price-conscious shoppers, but also poses difficulties in terms of logistics.
Nevertheless, all figures speak in favor of sports clothing industry, as demand will nothing but grow in years to come.