With the rise in middle class in some of the world’s fastest growing economies in Africa the Hilton Worldwide Holdings has lately planned increase its existence by adding more hotels, about double the strength, in the continent in next five years time. According to the company’s president and chief executive officer, Chris Nassetta, the target would be achieved mainly by striking deals with existing hotels, luring them to convert the brands in theirs.
The hotel chain, which has a strong demand for its brands in Africa, will introduce its upscale hotel brand dubbed Curio Collection and the first would be at Nigeria’s Lagos airport. By the year-end more seven hotels will be opened across the continent.
On the sidelines of a hotel industry meeting in Kenyan capital city Nairobi the Hilton hotel chain said they want to connect guests to key cities and airport locations in the continent.
The hotel added that opening up of new facilities is part of its growth initiative that was launched in 2017 and over a period of five years to involve $50 million investment.
Hilton will open up hotels in those countries too where it has no existence until now for example in Rwanda and Botswana.
In recent years several International chains like Hyatt Hotels and Marriott International have increased their investments in Africa, which is undergoing a rapid urbanization and a forecast of United Nations reveals by 2035 the ten fastest-growing cities in the world will be from Africa.
Other big brands to expand their facilities in Africa include Kempinski and Radisson.