Minister Nsengimana commends Africa Digital Media Academy

Rwanda Minister of Youth and ICT, Jean Philbert Nsengimana commends Africa Digital Media Academy for teaching Rwandan Youth on using ICT to produce better videos and create more jobs.

Minister of Youth and ICT, Jean Philbert Nsengimana(L) and The State Minister in charge of TVET, Albert Nsengiyumva(C) in the press conference

This has been revealed while the Workforce Development (WDA) was receiving a WSIS Project Prizes 2013 given by the International Telecommunication Union (ITU) where the Africa Digital Media Academy was voted as the best project in media category. This award has been given to Rwanda last week in Geneva during the WSIS Forum focusing on post-2015 development agenda.

Minister Nsengimana said that Africa Media Academy is helping Young People in Rwanda to get skills to produce better contents using mainly ICT. He said that “You are lucky to have access to this cutting-edge technology. You should not wait for government to give you jobs; you should instead create jobs for others because this industry still has many untapped opportunities and the skills you are getting here will help you compete even at the international level.”

Minister Nsengimana said that “You can create a job by establishing a company to produce contents then people outside can buy what you produced.” Minister Nsengimana added that when someone want to sell a digital good is easier because it can be sold online.

Minister of Youth and ICT, Jean Philbert Nsengimana(C) and The State Minister in charge of TVET, Albert Nsengiyumva(L) in the computer lab at ADMA

Africa Digital media Academy (ADMA) is a vocational training program located in the city of Kigali was initiated in March 2012 by Workforce Development Authority (WDA) together with Pixel Corps Ltd, provides students with skills necessary to work in all areas of the digital media industry.


The State Minister in charge of TVET, Albert Nsengiyumva urges students at Africa Digital Media Academy to higher by working hard to be able to create more jobs after completing their studies.

Jean Pierre Birutakwinginga, a student at ADMA noted he learnt the film production techniques; “This is a great opportunity for us to explore our talents in this new innovative discipline of film making,” stressed Birutakwinginga.

The WSIS Project Prizes is an annual contest which recognizes excellence in the implementation of projects and initiatives which further the WSIS goals of improving connectivity to information and communication technologies (ICTs).

This center prepares its students for production work needed in digital media. Through live, hands-on learning in the computer lab and production studio, with distance learning from television experts in the U.S, students are given instructions to proceed at their own pace with support from the instructors. The emphasis is on student collaboration with the community as the foundation for effective learning.

The Africa Digital Media Academy is remarkable opportunity for Rwanda. With it Rwanda has effectively embraced information technology and its entire related infrastructure. It enables the country to embark on the phase of tremendously increasing innovation through content and application development.

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