With less than 7 months to go to the 2014 edition of the Kenya Hospitality Trade Fair and the Hotel Summit East Africa, more than half of the available exhibition space has already been sold and pending enquiries can push that on confirmation to three quarters of exhibition stands, a vote of confidence by participants of this year’s fair and symposium back in July.
The 2014 edition has been moved slightly back, from July to May and will take place between the 14th and the 16th, with exhibition and symposium running concurrently once more.
Both Lucy Gachuru and Steven Owuor, who also exhibited with their events company www.slujan-events.com at the just concluded Magical Kenya Travel Expo, expressed their commitment to make HOSEA and KHTF a bigger and better event next year, with sharpened focus on speakers and topics, enough time to discuss presentations so that the audience can take greater value home and with added time for B2B meetings between exhibitors and visitors. The survey conducted after the 2013 event showed some intriguing results, worth sharing with readers from across Eastern Africa and the Indian Ocean islands, who may want to consider either exhibiting or attending the trade show as buyers.
VISITORS
The Kenya Hospitality Trade Fair and Hotel Summit East Africa provided a unique opportunity for exhibitors to
meet with key players in the industry, make contact with decision makers, interact and engage with the hospitality,
travel and tourism industry. More than 3,500 visitors from East & Central Africa attended over the
course of 3 days – filled with pure business interaction.
VISITOR AREA OF BUSINESS
(21.2%) – Hotel/Resort
(10.46%) – Distributors/Agents
(10.2%) – Interior Designers/Decorators
(7.63%) – Manufacturer
(5.76%) – Restaurants/Bars/Fast food
(4.81%) – Architectural practice
(4.05%) – Facilities management
(3.30%) – Spa/Fitness facilities
(2.48%) – Government/ Public sector
(1.35%) – Property Developer
(0.84%) – Events services
(0.5%) – Publishing/Journalism
Kenya Hospitality Trade Fair -Post Event Report 2013
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VISITOR JOB DESCRIPTION
(30%) – Hospitality
(2.1%) – Developers/Investors
(16%) – General Managers/Owners
(25%) – Hospitality Suppliers
(11%) – Purchasing/Procurement Managers
(11%) – Food & Beverage Managers
(1.8%) – Marketing/Sales Managers
(1.5%) – Distributors
(1.2%) – Interior Designers/Architects
(1.2%) – Tours & Travel Consultant
SURVE Y RESULTS
84% visitors arranged to do business with a new or existing supplier
74% visitors learned about new products at the visit
MAIN REASO NS FOR VISITNG KHTF 2013
33% source a new supplier
21% find/buy a specific product or service
16% establish new business contacts
14% attend the conference
12% keep up with emerging trends
4% meet up with industry colleagues
For more details visit info. Book a date with KHTF2014 and with Nairobi for next May, which will also be a date of sorts with yours truly who has already been signed up as a speaker for the symposium at the Hotel Summit East Africa 2014. Watch this space.