A group of British flatmates who started a blog about cooking naked have sparked a craze for going nude in the kitchen.
Proud pals Greta, Jess and Luke, from Manchester, came up with the idea as a way of making their new vegan recipes website stand out from the crowd.
But as it began receiving thousands of hits every month, they soon realised their popularity gave them a platform to champion positive body images of normal, un-photoshopped people.
So they started encouraging their fans of all shapes, sizes and ages to do the same and share their recipes and photos, which aren’t at all sexual in any way.
And since starting in June 2011, loads of normal people across the world have taken the plunge and mailed in their own to be featured on nakedvegancooking.com
Their Facebook page has also taken off with more than 1,600 Likes, 2600 people follow them on Twitter and now they’re even writing a book.
Proud co-founder Jess – whose says his favourite recipe on the site is Hazelnut Pate – said in a recent interview: “Luke, Greta and I had the idea to start Naked Vegan Cooking when we all moved in together two years ago.
“We decided to team up and create a blog to share our recipes. At the time we thought of the idea, Luke happened to be in the kitchen cooking naked and Naked Vegan Cooking was born.
“We soon realised that by being naked we can talk about some of the issues that we care about – creating positive body image, showing real naked bodies in a world of photoshopped, unrealistic images, and feminism.”
The site prides itself for not having “an airbrush in sight” and the pals say they believe in “tasty food and positive body image.”
Jess explained in the chat with the website goingveryvegan how he was turned off meat after watching the loveable 90s movie Babe, about a cute pig who was raised by sheepdogs.
When asked if he had ever had an accident while knocking up grub naked, he added: “I’ve had a couple, in the early days when deep frying falafel.
“We quickly learned that aprons are not the enemy!”